Packaging goods and delivering them the right way matters! Consumers are, very often, quick to judge items by what they see on the outside. If items are packaged with thoughtfulness and care, it could spark the best first impressions.
This is why packaging is vital – to initially catch the eye. Not only that, though. Your goods also need to be packaged neatly and securely, especially if it’s being freighted over long distances. Whether you’re using a vacuum sealer, tie-downs, rope or string to pack and secure your items, it needs to get to your consumers safely.
There are various factors that have to work together to make the packaging of items a success. Read on as we discuss these factors and why the right packaging is essential for your products to impress and your business to thrive.
Provides Protection
As already mentioned, your package needs to be delivered safely and securely. A main purpose of proper packaging is to protect its contents from any possible mishandling during transport and storage.
With the right sealing and tie-down techniques, good packaging will ensure that your product remains fully intact from the manufacturer to the consumer. There are other threats that your products can also encounter, such as humidity, light, heat and moisture, either from rain or wet environments. The smallest of scuffs, cracks or other minor damage can deter a consumer from investing in a product, therefore protection is vital.
In today’s society where online purchasing has become prevalent, the protection of items has been a key priority. After all, people can order your products from almost anywhere in the world. Then, it has to travel many miles before reaching the end user.
Many times, you’ll discover that the packaging outweighs the actual products. This may be necessary because your product will be useless if it’s not delivered safely and that’s what quality packaging is for.
Whether you’re delivering heavy items in big boxes, or light items in smaller parcels, a strapping machine is usually the best to secure boxes and also prevent them from being accessed along the courier route.
Provides Instructions & Warnings
Over and above keeping your contents safe, packaging is meant to provide enough information to a consumer about the product.
For one thing, it should clearly state the safety precautions pertaining to the product. For example, all packaging with food products should always stipulate the ingredients, nutrients, the packing date and best-before date.
Your packaging should also be so insulated that no external chemicals, smells or tastes can transfer between the exterior and the contents. Especially relevant for fumigation or cleaning products, the packaging should also clearly warn the consumer of any toxic substances.
Moreover, to help the consumer, packaging can also provide a basic list of instructions on how to use the product and what it should look like. Using imagery is very helpful in this regard. The right images could seem more inviting to a potential buyer, resulting in them picking your package rather than a competitor’s.
Appearance
The appearance and attractiveness of your packaging is – as already mentioned – what will create the first impression. This is an important component, especially to appeal to hordes of consumers who may walk by your product in a store. It’s also a very important facet for your product’s brand and its marketing initiatives.
For instance, if you’re in the candle industry, custom candle packaging is crucial for creating a distinctive identity, conveying the essence of your brand, and ultimately influencing purchasing decisions by making your products visually appealing and memorable.
If your package is appealing, it would simply draw more shoppers to your product. This is almost just as important as the product itself. Your packaging can also tell people more about the brand of your business, and is capable of conveying your product’s environmental and social standing.
Basically, the packaging is a non-verbal communication channel between the business and consumer. Through this, it communicates your company’s values and how your products can benefit your target market.
Utility
Consumers are more drawn to packaging that is fit-for-purpose, which refers to how user-friendly it is. These components are judged solely by your consumers. They would prefer packaging that is easy to open and close, unpack and pack away, and fold and sort.
Your packaging would very often stay with the product for a long time to come after a buyer has purchased and used it. People often use the packaging as a way of storing it safely in between uses. This especially applies to electronic products or bigger items like tents or fold-up chairs that aren’t used every day.
Additionally, consumers also often look at your package’s carbon footprint and whether it can be reused and recycled. Often, if your packaging is sustainable, it can even be re-used for many purposes of storing, and even gifting. Containers, boxes, jars and tins of all shapes and sizes can be used to store items of value! Consumers may pick or reject your product based on the eco-friendliness of the packaging.
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In Summary
Ultimately, your packaging needs to be as useful, robust and appealing as your products themselves. Sustainability is key in today’s environmentally conscious world. If it can be user-friendly and sustainable, while protecting the product and appealing to the consumer, then you’ll do enough to get it sold. Stick to these principles and your packaging will help you reach your business goals!