From Tiffany’s to Hermès, custom packaging has long been associated with legendary brands. But you don’t have to be a multi-billion dollar business to make a similar impact on your target audience. On the contrary, you can achieve this goal without spending a fortune.
With that being said, the added expense of custom packaging keeps many business owners from following this approach. But this brings certain disadvantages to the table: Besides hurting their brand identity, this also prevents them from reaping the rewards of a distinct business presence.
To help you establish a strong brand identity, here is an overview of how custom packaging can work for brand recognition.
They Set Your Products Apart
When you use your brand’s logo and colors to create unique packaging, it can work wonders for making your offerings shine among a sea of competitors. No matter if you sell your products through stores or via your website, this benefit of custom packaging can help them stand out to your customers.
By exploring other approaches such as learning the benefits of washi tape, you can create even more distinct packaging options to let your products stand tall among the competition. You can also enjoy this advantage for special packaging requirements such as those for perishable food items.
They Convey Your Brand Messaging
Besides the usage of your brand’s logo and colors, you can also print specific messages on your packaging. From heartwarming quotes to motivational affirmations, you can choose from a range of tones and messages that go in line with your brand and its overall identity.
But this doesn’t mean that you have to compromise on the quality of your packaging. By ensuring that you comply with ASTM D4169 shipping test standards, you can make sure that your packaging can hold its own while surrounded by certain hazards in shipping environments. This allows you to strike the ideal balance between outreach and performance.
They Establish a Distinct Brand Identity
Using custom packaging can also go beyond colors and messaging. When you use certain materials or manufacturing practices, your custom packaging can also serve as an extension of your brand’s values. For instance, if your brand is focused on sustainability, you can create your packaging from eco-friendly materials.
In order to determine what kind of initiatives your audience responds to the most, you can use a consumer intelligence platform. This works wonders towards helping you understand what your customers want and allows you to craft a brand identity as well as a packaging design that meets their expectations.
They Help Your Customers Connect With You
When browsing through unique marketing strategies to grow your business, you might stumble upon the advice to strike a connection with your audience. In addition to using approaches such as brand messaging and special materials, you can also use the art of personalization in your custom packaging.
Similar to using an email marketing client that addresses each of your customers with their name in outreach campaigns, you can create custom packaging that comes with thank-you notes. If you follow a direct-to-consumer business model, you can print custom cards to address each customer by name in your packaging.
They Offer a Unique Experience
If you have explored the benefits of direct response marketing, you might be aware of how targeted messaging elicits an immediate response from the audience. This also applies to custom packaging, which can offer a unique experience to your customers and encourage them to do business with you.
When your packaging goes beyond the norms, it shows your customers that you leave no stone unturned in bringing your solutions to fruition. If you are comfortable with using advanced advertising approaches such as an SEO marketing tool, you can outline this commitment in your marketing campaigns by showcasing your product packaging.
These details help you understand how effective custom packaging can be for the growth of your brand. Once you integrate the approach into your operations, you can see its benefits across various segments of your business.
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