Shopify vs Magento: What are the Market Share Numbers?

The Shopify vs Magento debate is hot, and for good reason! Your ability to choose which path to take will depend on a variety of factors. With so much information available online, the professional copywriter’s craft is evolving rapidly into one that primarily focuses on effectiveness and automation with AI.

Shopify vs Magento: What is Magento?

Magento is an open-source e-commerce platform that was founded in 2009 by Charles Goericke and Jay Baer. It primarily runs on the WordPress platform, but also has its own software development kit. Magento boasts over two million active installations and is used by many of the top ecommerce brands in the world, such as Amazon, Sephora, Nike and Macy’s.

Shopify dominates the online sales landscape with a market share of almost 60 percent according to Communico Partners. However, there has been speculation that Magento may be gaining ground and could soon challenge Shopify’s dominance.

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What accounts for Magento’s success?

One big reason Magento is popular is that it’s easy to use. It’s comparable to Shopify in terms of features, but it offers more flexibility and control over your ecommerce site. Additionally, Magento boasts a wider range of plugins and add-ons that lets you tailor your site to your specific needs. This makes it a more customizable platform which can lead to higher conversion rates.

Another reason for Magento’s appeal is its pricing structure. While Shopify starts at $29/month for a basic account, Mag

Shopify vs Magento: What is Shopify?

Shopify is a platform used by entrepreneurs, small businesses and large enterprises. It was founded in 2004 by closed.

Shopify vs Magento: Market Share Comparison

When it comes to ecommerce platforms, Shopify and Magento are two of the most popular options out there. So how do their market shares compare? In this blog post, we’ll take a look at the numbers and see which platform is better for your business.

Shopify vs Magento: Market Share Comparison

As of March 2019, Shopify held a market share of 38% compared to Magento’s 56%. This puts Magento way ahead in terms of popularity, but it’s worth noting that this statistic is from 2018 and thus may have changed by the time you read this. Regardless of Magento’s current lead, it’s clear that both platforms have a lot to offer businesses of all types. Let’s take a closer look at what each platform has to offer:


Shopify is a powerful ecommerce platform that lets you create an online store from scratch or use one of the many templates available. It offers customizable designs and best free shopify themes, apps for iOS and Android, payment processing, and more. Plus, it has a strong support community that can help you with anything you need.

One downside of Shopify is that it can be difficult to create custom layouts or designs if you want

Pros and Cons of each

Magento is a popular platform for ecommerce stores, with a large following. However, Shopify also has a strong following and can be used for any type of store. Here are the key pros and cons of each platform:

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-Large user base: Magento boasts over 20 million active users, while Shopify has over 1 million. This allows for a wide variety of options and features that can be customized to fit your specific needs.

-Easily customizable: Magento is highly customizable, giving you the ability to create your own templates and designs. This is great if you want more control over the look and feel of your store.

-Wide range of features: Magento also offers a wide range of features and tools, including stock management, online order processing, and coupon creation. This makes it capable of handling more complex ecommerce tasks than Shopify.


-Complicated interface: While Magento’s interface is relatively simple compared to other platforms like WordPress or Shopify, it can still be difficult for new users to get started. Additionally, some features (like stock management) are not available in all versions of Magento.

Shopping for an eCommerce platform can be overwhelming if you don’t have any experience specifically with either Shopify or Magento. This comparison will help you decide which option is best for your business. Here are the pros and cons of each platform: 


-Widely recognized as one of the most popular eCommerce platforms in the world

-Easy to use, with drag and drop capabilities

-Lots of available themes and designs

-Customer feedback is easy to manage

-Robust security features

-Many third party Shopify integrations available


– tends to be more expensive than Shopify, but offers more features including custom designs and shipping options

-Less user friendly than Shopify, with a steep learning curve

Shopify is a popular ecommerce platform with a market share of about 40%. Magento, on the other hand, has a market share of about 25%. This article will compare and contrast the two platforms.

Pros of Shopify: 

-Great for small businesses.

-Ease of use for newbies.

-Many themes and plug-ins available.

-Pricing options are plentiful.

-Great customer support.

-App downloads are high.

-Can handle larger orders than Magento. 

Cons of Shopify: 

-Not as user-friendly as Magento for those who are used to more sophisticated platforms.

-Limited range of design options available. 

-Can be more expensive than Magento Development Services

Pros of Magento: 

-Very customizable platform, allowing for a high level of personalization. 

-Wide range of pricing options available, fitting any budget. 

-More diverse selection of themes and plug ins than Shopify. 

-Built in customer support so you don’t have to worry about it afterwards. 

Cons of Magento: 

-Can be difficult to learn

Shopify vs Magento:

What are the market share numbers?

Pros and Cons of each platform:

Shopify is known for its easy to use and intuitive platform that lets you create a store with little to no technical know-how. Additionally, Shopify boasts a large community of merchants who can support and help you with your store. Magento, on the other hand, is a more customizable platform that allows for greater flexibility in design. However, some merchants have noted that Magento can be more complicated to set up and manage than Shopify. Furthermore, Magento’s market share is smaller than Shopify’s, likely due to its higher price point.