Capturing attention on social media is crucial for businesses to thrive in today’s increasingly competitive market. However, achieving and maintaining video engagement can be somewhat challenging when users are scrolling with the sound off, have hearing impediments, or find content with poor audio. That’s where subtitling services come in.
Subtitling allows creators to add text to represent audio content in a television show, film, or other audiovisual media. Besides making the content accessible for people with hearing problems, subtitling enables viewers to consume visual materials more easily and quickly.
How Subtitling Increases the Engagements of Your Social Media Videos
Subtitling is nothing new, but it has become paramount in digital creation in recent years. Adding accurate and eye-catching subtitles to your social media videos can captivate viewers, convey your message effectively, and maximize engagement. Other advantages of adding subtitles to your content include the following:
- Enhancing Accessibility
According to the World Health Organization, approximately 5% of the world’s population experiences hearing problems. Adding subtitles to your social media videos enables this segment to understand them better, making your content accessible to a broader audience.
- Breaking Language Barriers
Subtitling enables creators to communicate effectively with global audiences, breaking language barriers and ensuring comprehension. In addition, by providing translated subtitles, creators foster inclusivity and expand the reach of their content, connecting with diverse viewers worldwide.
- Improving the SEO of the Videos
Subtitles provide additional keyword-rich content, increasing the chances of ranking higher on search engine pages. That’s because search engines can crawl and index the text within subtitles, significantly expanding its visibility.
- Clarifying Technical Terminologies
While watching podcasts or interviews, internet users may encounter technical terms and industry jargon. If unfamiliar with these words, viewers can mishear them and struggle to understand what the video is trying to convey. Adding subtitles gives people visual aid in catching such terms, enabling them to look them up and search for their meaning.
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- Improving Videos with Poor Sound Quality
Some videos may have loud background noises, which affects their sound quality. As a result, they could become hard or even impossible to understand. People may also find it challenging to grasp what a speaker with a heavy accent or speech impediment is saying. Adding subtitles helps mitigate these obstacles, enabling you to communicate your message better.
- Helping Viewers to Understand the Videos Better
Subtitles have become popular in videos due to audience preferences and diverse learning styles. For example, while some people grasp concepts better through listening, others rely on visual cues. By adding subtitles, videos can cater to all individuals, regardless of their preferred learning methods, ensuring inclusivity and accommodating a more comprehensive range of viewers.
Crucial Elements in Subtitling
Social media content, especially videos, must meet quality standards to achieve your goals and intentions. The following are essential elements you should focus on when subtitling your videos.
- Transcription Background
The first step when subtitling is usually to convert video or audio dialogue into transcripts. However, failure to understand the transcription background can affect the accuracy of the subtitles.
- Accuracy
Precision is essential in subtitling to ensure the message is conveyed correctly and avoid misunderstandings by viewers. Even minor errors can lead to confusion and compromise the overall viewing experience.
- Readability
In subtitling, it is essential to prioritize the visibility of subtitles through proper styling, alignment, text, and color choices. Additionally, considering the pace of subtitles according to your target audience is crucial for optimal comprehension and engagement.
- Flexible Formats
Subtitle files should be converted into appropriate formats suitable for each platform to ensure compatibility and wider reach. This measure enables your content to reach a broader audience across different platforms effectively. If needed, a subtitle translator can assist in adapting subtitles to diverse formats, enhancing your content’s accessibility and impact.
Finding a Subtitling Service
Since subtitling can be demanding, especially when dealing with a high volume of videos, you consider seeking professional services. Automated tools can help if you’re ever in a bind and need to post your content urgently. However, computerized subtitling may incur some inaccuracies and negatively impact the results.
Nowadays, numerous companies offer reliable audio transcriptions and subtitling services. The most popular are:
- Rev: This widely recognized transcription company offers a user-friendly platform for uploading audio and video files.
- TranscribeMe: This company uses a mix of technology and human transcribers to ensure quality results.
- GoTranscript: This business is known for its large pool of human transcribers and affordable and efficient transcription services. GoTranscript offers quick turnaround times with no hidden fees.
- GMR Transcription: This company has a team of seasoned transcribers specializing in different fields.
Final Remarks
Social media has become an effective marketing tool for businesses. It facilitates the relaying of information for individuals and different organizations. Subtitling is an effective way of improving your video content to catch your audience’s eye more effectively. The guide above will help you master this art and attract more views in no time.