How to promote your online magazine on Instagram

The current generation is all about the online and digital world. That’s why having your magazine available digitally is crucial for its continued success.

No magazine can thrive without a robust marketing strategy. Instagram is an important platform for promoting your digital magazine. The large user base and ever-increasing popularity of Instagram make this decision a no-brainer.

The magazine cover is its single most important feature, as most viewers decide if they want to purchase a magazine just by the cover. That makes having a well-designed cover your top priority. You are fortunate, even if designing magazine covers isn’t your cup of tea, because you can create a magazine cover online. These templates are customizable, making them ideal for a variety of projects. Along with that, editing on this website is very straightforward. The mentioned features will ensure that the process of creating a magazine cover is simple.

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Include links in your bio

Instagram allows adding a link in your bio on your profile. It is a convenient feature, as it enables you to redirect traffic from your profile in whichever way you want. You can add your website as the link. You can even add a link from which people can access and buy your digital magazine. Followers can then simply tap on the link to follow it. This is a simple way to redirect viewers to the landing page you want.

Consistent and active profile

Creating and promoting your profile is good, but it goes to waste if it is not constantly active. You need to ensure that you post regularly and upload stories on the profile. The main reason for doing this is to engage the audience. Doing so will keep your page active and your audience engaged. Try to learn what your audience likes most and what they want to see in your magazine. Interact with them in your comments section to get their feedback and opinions.

Instagram stories are hugely popular among this platform’s users. That is why uploading stories regularly will hold you in good stead. You can cover reviews, behind-the-scenes action, sneak peeks, and multiple other things in your stories. Another exciting thing you can do is to conduct polls on the stories to see what your audience likes most. Instagram stories are a great way to drive traffic.

Do you find designing and editing Instagram posts difficult? You do not need to worry if you do as you can find a very diverse variety of Instagram post templates that will make your job easier. The best part is that these templates are free and easy to customize.

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Instagram allows you to carry out paid promotions if you want. While this may look ordinary, the numerous options available for boosted posts are impressive. You can choose the target area of your liking. There are even options to set demographics according to your marketing strategy and vision. The mentioned features and options for boosted posts make this strategy effective.

Instagram Insights is a built-in tool that provides you with analytics that will help you to figure out who to target with your paid ads on Instagram. The insights let you know the details of every post. For example, which post had the most interactions, which time your audience is most active, and so on. The precise information available to you through insights will be handy in setting up your paid ads.

Collaborate with influencers

The rise of Instagram has also brought about the rise of social media influencers in the last few years. These influencers have a dedicated following that trusts their recommendations. You should take advantage of this opportunity and collaborate with an influencer relevant to your business to form a mutually beneficial agreement.

You could even look to interview an influencer for the upcoming edition of the magazine and then promote it to their followers. They would be keen to get that edition to read the interview.

Relevant hashtags and reels

Hashtags have been a prominent feature of social media for quite some time now. Reels are a relatively new sensation, but they are still popular. Considering how both these features are an integral part of Instagram, it becomes an obvious decision to include both of these things in your profile wherever relevant.

Reels have the potential to grow organically and attract thousands or even millions of viewers if the short video starts trending. You can reach a new audience through this feature that you didn’t have access to before. 

Similarly, hashtags are easy to include. You just need to add hashtags relevant to magazines in your post captions. Hashtags serve the purpose of a search button on every social media website, including Instagram. The mentioned feature makes it easy for people to follow or search for topics that interest them.

That concludes the main strategies you can use to promote your online magazine on Instagram. You must remain flexible and open to experimenting at the start. That will allow you to try out different strategies. You can then compare the results of every marketing method and see what works best for you. Then you can single out the most effective way for you as it is necessary to remember there is no one way of promotion that can guarantee success. The reason for that is that there are a lot of intangibles that need to be considered. 

Here is hoping you can find success and get what you are looking for through this article. Happy marketing!