More than 12 million eCommerce sites are competing with each other. If you are one of these millions of stores, how will you stand out? Below, we will provide you with nine tactics you can use to boost your eCommerce sales.
These tactics use proven techniques from masters in their craft. Whether you are a successful seller or just starting, this guide can work for you on all sites. So whether you are a new Amazon seller or an advanced Etsy seller, you’ll find something for you in this guide.
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Nine Tactics You Can Use To Improve eCommerce Sales Rates
- Understand your target audience
Understanding your target audience is among the basics of all commerce. Since the dawn of sales, many have struggled to create the most compelling offer. To do this effectively, you need to create a buyer persona.
A buyer persona is a fake version of various forms of customers you speak with. Ask yourself about the hopes and dreams of the people most likely to buy your product. Here are some other questions:
- What problems are they trying to solve with your product?
- Are they married or single?
- How many kids do they have?
- What is their job?
- What are their hobbies?
- How old are they?
Ideally, you’ll want to answer these questions to identify your latest target segment. A “segment” is a group of people who buy your product.
Identifying this target segment will give you these benefits:
- You can write more appealing copy for them
- You’ll be able to find good complementary products
- You can talk to them with a deeper understanding
- Use paid traffic
Paid traffic is a must-have for all eCommerce sellers. Whether you want to pay for advertising on social media or through the marketplace you sell, it’s vital to maintain your paid sales channel.
There is this unusual myth that you’ll eventually be able to optimize your listings so well that you don’t need advertising. On the contrary, paid traffic is a continuous way of attracting new people. Here are some examples of traffic you can use:
- PPC (Pay Per Click) is a unique form of advertising on social media and online marketplaces where you only pay if someone clicks your ad.
- Sponsored Posts act as a way to gain traction on social media for your page while also boosting your sales or your page follows.
- Video Ads also are paid per exposure but act as a more visually engaging form of advertising typically paid per exposure.
- Influencer Marketing enables people to see your product through its use by people with large social followings.
Paid traffic includes any traffic that involves a direct payment to get you, customers. It is paramount to decide where you want to do it (online marketplaces, search engine pages, social media pages) and how you want to do it (see above).
If you are one of the many who want to offer best-selling products on Amazon, you’ll need consistent advertising. While your ad budget may shift as your new products come out, you will never be able to avoid ads.
- Use high-quality images and videos + use video product demonstrations
Product page optimization is the process of improving your listing page. Much of this process is in the visual department, enabling you to use high-quality images and videos to engage your customer.
Familiarizing yourself with the basics of photo editing is ideal. Using tools like Canva can help expedite this process, as it is a series of templates built for different pages. For advanced editing of photos, you might consider hiring a freelancer or learning how to use Photoshop.
Several platforms are available, like Adobe Premiere, WeVideo, and PowerDirector. The process of filming and editing can be time-consuming and taxing. If your video isn’t of the best quality, you’ll look silly.
With enough practice (and a good camera), anyone can get good at a craft. But if your goal is to get results sooner, you’ll want to spend extra to hire professionals.
Also, be sure to take the time to demonstrate the use of your product in your videos. Providing people instructions will allow them to see better how they can benefit from your product.
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- Optimize your store (SEO)
Search engine optimization (SEO) is the process of making your website appealing to search engines. You appear near the number one slot on your preferred search engine results page (SERP) like Google or Bing.
SEO is an aspect of your business alongside paid advertising, direct mail, and other marketing strategies you choose. It is situationally helpful because Google uses over 200 ranking factors to determine the winner of any search term.
The SEO process involves three different areas of focus:
- Showing yourself as someone of expertise in your niche
- Displaying that you have the authority to discuss topics in your niche
- Showing your audience that you are worth trusting
The EAT model reminds those pursuing SEO goals to continuously work on their sites to provide valuable content that people want to link. These links (otherwise known as backlinks) must also come from authoritative sources.
- Put customer reviews on product pages
More than 90% of buying decisions come from non-paid recommendations. These recommendations come in customer reviews. A good review is automatic social proof.
By placing these reviews directly on product pages, you’ll be able to provide that proof without having them leave the age. This proof is more effective if that target customer can see how to submit those reviews themselves. Create your own google review QR code to make the process simple and fast for your customers.
- Offer exclusive discounts
Getting an exclusive offer (or discount) on a product will increase sales by 60%. You must focus on the exclusivity matter, which helps make people feel special.
More generalized discounts are about half as effective. But when you emphasize your customer, they are more likely to respond.
Combine this with the element of scarcity, and you have a limited-time exclusive offer. This combination will almost certainly crush cost-based doubts, creating the potential for life-long customers.
Use email automation (Set up automatic email marketing campaigns)
More than 65% of businesses continue to use email marketing campaigns because they work. Those willing to subscribe to your email list and join your newsletter will likely be long-term customers.
These email campaigns need to keep the following tips in mind:
- Provide value in everything you send, write things people want to read
- Take the opportunity to mention any limited-time sales
- Don’t just focus on selling your products; give people solutions to problems
- Send emails that have nothing to do with promoting your products some of the time
Email campaigns are no different from blog posts in that they should be treated s direct communication. If people see your blog covered with ads, will they want to read it? No, so write the kind of content your audience seeks out.
- Make your checkout process simpler
The easier you make the buying experience, the more likely you’ll make a sale. Given that 70% of customers abandon shopping carts, having a buy now button is one way to overcome this limitation.
You should also understand how simple design can benefit your checkout experience. Prospective customers could spend a lot of time on your site. However, if they get confused by your interface, they won’t buy.
You can gain a better understanding of this through customer heatmaps. Heatmaps tell you where customers tend to hover when looking at your store. High traffic clicking (or tapping) locations are excellent for “buy now” buttons.
- Connect your online store to social media accounts
Social media is crucial when developing a connection with your customers. Given that active social media users are reaching 5 billion, your customers are there.
Creating social accounts across all fields establishes the beginning of a new sales channel. From there, you can create engaging content that people will interact with. Some pages just post memes, using these to connect with their audience.
But it isn’t enough to connect your online store; you also need to transform your social media into an additional storefront.
- Make it possible and easy to buy products from your social media pages
Socal commerce, or the act of making purchases directly on social media, is expected to grow to $52 billion by 2023. Getting a piece of that pie puts your eCommerce store on the ground floor of something big.
Several eCommerce sites offer social media integrations to supplement this feature. Utilizing it is simply an extension of your store, often costing very little with the greater exposure.
Having a business account on sites like Facebook or TikTok offers you another sales channel. So using it to make it easier for people to purchase your product is almost a guarantee of more sales. Provided you treat it like email marketing (focus on creating engaging content people will like), you’ll find success.
With the high number of eCommerce sites on the web, getting lost in the shuffle is easy. However, actual effort and thoughtfulness will help your store stick out. You are on the right track by selling high-demand products and cheating an engaging customer-focused experience. Thanks for reading.